New strategic brand management : (Record no. 182698)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00707nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220603152055.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2011 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175544406 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 4 |
| Item number | KAPJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean Noel. |
| 9 (RLIN) | 40363 |
| 245 ## - TITLE STATEMENT | |
| Title | New strategic brand management : |
| Remainder of title | creating and sustaining brand equity long term / |
| Statement of responsibility, etc. | By Jean Noel Kapferer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Kogan Page , |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 560p. ; |
| Dimensions | 24.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Financial valuation and accounting for brands |
| 9 (RLIN) | 40364 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Handling name changes and brand transfer |
| 9 (RLIN) | 40365 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 4th |
| Call number prefix | 658.827 KAPJ |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Cost, normal purchase price | Inventory number | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Donated | 658.827 KAPJ | MCA02206 | 07/21/2025 | 07/16/2021 | Book | |||||||||
| Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/17/2009 | 658.827 KAPJ | MBA05926 | 07/21/2025 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bill no:294; Bill dt:2009-02-12 | 371.25 | |||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/05/2010 | 658.827 KAPJ | MBA07760 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bill no:294; Bill dt:2010-03-02 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/05/2010 | 658.827 KAPJ | MBA07761 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bill no:294; Bill dt:2010-03-02 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/05/2010 | 658.827 KAPJ | MBA07762 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bill no:294; Bill dt:2010-03-02 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/05/2010 | 658.827 KAPJ | MBA07763 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bill no:294; Bill dt:2010-03-02 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/05/2010 | 658.827 KAPJ | MBA07764 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bill no:294; Bill dt:2010-03-02 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/05/2010 | 658.827 KAPJ | MBA07765 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bill no:294; Bill dt:2010-03-02 | 371.25 |
