Fundamentals of Brand Management / (Record no. 241545)

MARC details
000 -LEADER
fixed length control field 01884nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260703115241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260703b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789349964402
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 1
Classification number 658.827
Item number CHES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chethil, Sudheesh.
Relator term Author
9 (RLIN) 266196
245 ## - TITLE STATEMENT
Title Fundamentals of Brand Management /
Statement of responsibility, etc. By Sudheesh Chethil and Ajith Jose.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pune :
Name of publisher, distributor, etc. Knowledge Bakers :
Date of publication, distribution, etc. 2026.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 90p. ;
Other physical details HP
Dimensions 24x16
500 ## - GENERAL NOTE
General note Fundamentals of Brand Management provides a clear and strategic guide to the principles, practices, and power of branding in today's competitive marketplace. This book equips readers with the tools to create strong brand identities, manage brand equity, and drive long-term consumer loyalty. Whether you're a student, entrepreneur, or marketing professional, this resource offers the insights needed to master the art and science of brand building. Key Features: Core Concepts of Branding: Explains the purpose, elements, and importance of branding in business success. Brand Identity and Positioning: Guides readers through developing compelling brand identities and crafting unique value propositions. Consumer Perception and Equity: Explores how consumers perceive brands and how brand equity is built, measured, and sustained over time. Brand Architecture: Covers brand hierarchy, extensions, endorsements, and portfolio management. Strategic Brand Communication: Details how to communicate a brand effectively through advertising, digital media, storytelling, and integrated campaigns. Brand Lifecycle Management: Provides strategies for launching new brands, revitalizing mature ones, and managing global brands.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Methodology
9 (RLIN) 266197
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet Maketing
9 (RLIN) 266198
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jose, Ajith.
Relator term Author
9 (RLIN) 266199
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Brand management 04/07/2026 Biblios Book Point 1090.00 6694 -26/05/2026 1 658.827 CHES MBA15332 08/03/2026 07/03/2026 07/03/2026 872.00 07/03/2026 Book