Marketing 6.0 : (Record no. 240911)

MARC details
000 -LEADER
fixed length control field 03980nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260305161206.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789363866447
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 1
Classification number 658.8
Item number KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 255059
245 ## - TITLE STATEMENT
Title Marketing 6.0 :
Remainder of title future is immersive /
Statement of responsibility, etc. By Philip Kotler...[et.al.].
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Wiley India Pvt Ltd ,
Date of publication, distribution, etc. 2025.
300 ## - PHYSICAL DESCRIPTION
Extent vii,247 p.;
Other physical details PB
Dimensions 22.5 cm.
500 ## - GENERAL NOTE
General note Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business<br/><br/>In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:<br/><br/>The building blocks of metamarketing<br/>Generation Z and Generation Alpha and the technologies they use daily<br/>How to tap into metaverses and extended reality<br/>The potential obstacles and solutions for creating a more interactive and immersive experience.<br/>Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Contents<br/>Part I Introduction to Marketing 6.0 1<br/><br/>1 Welcoming the Era of Marketing 6.0: From Multi to Omni to Meta 3<br/><br/>2 The Emergence of Phygital Natives: Young Generation Z and Generation Alpha Coming of Age 25<br/><br/>3 The Inevitability of Immersive Marketing: Five Micro-Trends Leading to Metamarketing 41<br/><br/>4 The Future of Customer Experience: Fusing Physical and Digital for Complete Immersion 59<br/><br/>Part II The Marketing 6.0 Enabler and Environment 81<br/><br/>5 Understanding the Tech Enablers: Five Fundamental Technologies Powering Up Metamarketing 83<br/><br/>6 Building Extended Realities: The Immersive Experience in Real Life 107<br/><br/>7 Tapping into the Metaverse: The Future Form of Social Media Platforms 131<br/><br/>Part III The Marketing 6.0 Experience 157<br/><br/>8 Multisensory Marketing: Delivering Immersive Experiences for the Five Senses 159<br/><br/>9 Spatial Marketing: Delivering Natural Human- Machine Interactions 185<br/><br/>10 Metaverse Marketing: Experimenting with the Next- Generation Engagement 209<br/><br/>Acknowledgments 235<br/><br/>About the Authors 237<br/><br/>Index 239
505 ## - FORMATTED CONTENTS NOTE
Statement of responsibility About the Author<br/>PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg School of Management. He’s a bestselling author whose work has been translated into more than twenty-five languages.<br/><br/>HERMAWAN KARTAJAYA is the founder and chairman of M Corp, the leading marketing professional services firm in Southeast Asia.<br/><br/>IWAN SETIAWAN is the chief executive officer of Marketeers, Indonesia’s leading marketing media. He’s a marketing consultant with 20 years of experience helping over 100 clients in a variety of industries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Introduction to marketing
9 (RLIN) 255060
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding the tech enablers
9 (RLIN) 255061
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Multisensory marketing
9 (RLIN) 255062
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan.
9 (RLIN) 255063
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan.
9 (RLIN) 255064
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.8 KOTP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 02/12/2026 SK Publishers & Distributors 799.00 Bill no:SKP4043;Bill dt:2026/2/2   658.8 KOTP MBA15269 05/23/2026 599.25 02/16/2026 Book