Digital marketing : (Record no. 240909)

MARC details
000 -LEADER
fixed length control field 01929nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260305155027.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260216b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789370607385
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 1
Classification number 658.84
Item number DWER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dwesar, Rishi.
9 (RLIN) 255018
245 ## - TITLE STATEMENT
Title Digital marketing :
Remainder of title Tools, techniques, and trends /
Statement of responsibility, etc. By Rishi Dwesar and Ankit Kesharwani.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Wiley ,
Date of publication, distribution, etc. 2025.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,647p. ;
Other physical details PB
Dimensions 24.5 cm
500 ## - GENERAL NOTE
General note In an era shaped by data, disruption, and digital acceleration, Digital Marketing: Tools, Techniques, and Trends is your trusted guide to navigating and mastering the dynamic world of digital marketing. Written by experienced educators with extensive training and consulting experience, this book strikes a powerful balance between foundational theory and practical application. From SEO, social media, influencer, and email marketing to AI-powered campaigns, marketing automation, Google Analytics 4, and digital laws and compliance, it covers everything a modern marketer needs to thrive.<br/><br/>The book brings concepts to life through strategic frameworks, real-world cases, hands-on assignments, platform-specific tips, and detailed analytics walkthroughs, accompanied by online learning resources for classroom and self-paced learning.<br/><br/>Whether you're a student or professional, it offers a clear path through the platforms, tools, and metrics that define marketing today—more than a textbook, it's a companion that helps you think critically, act strategically, and lead confidently in the digital age.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital business models and the digital consumer
9 (RLIN) 255019
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Securing traffic through search engine optimization
9 (RLIN) 255020
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding and managing the digital marketing funnel
9 (RLIN) 255021
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kesharwani, Ankit.
9 (RLIN) 255022
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.84 DWER
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Digital Marketing 02/12/2026 SK Publishers & Distributors 999.00 Bill.no:SKP4043;Bill.dt:2026/2/2   658.84 DWER MBA15244 05/23/2026 749.25 02/16/2026 Book