Zero to scale (Record no. 240873)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02580nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260211144502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260210b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788198484680 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.11 |
| Item number | PAUZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arindam Paul |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 254461 |
| 245 ## - TITLE STATEMENT | |
| Title | Zero to scale |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wyzr Content Pvt Ltd |
| Place of publication, distribution, etc. | Bengaluru |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240p. |
| Other physical details | PB |
| Dimensions | 20x14cm |
| 365 ## - TRADE PRICE | |
| Source of price type code | General Engineering |
| Price type code | IN-355 |
| Price amount | ₹299.00 |
| Currency code | ₹ |
| Unit of pricing | ₹599.00 |
| Price note | 0% |
| Price effective from | 27-01-2026 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As our internet ecosystem has matured and logistics capabilities deepened, it has become easier to launch brands, but much harder to scale them due to the intense competition. More and more brands are vanishing on the second page of Amazon results, and very few manage to crack offline distribution. Most brands struggle to grow beyond a threshold.<br/>In Zero To Scale, Arindam Paul has meticulously documented all his learnings across every function brand operators need to master — product, distribution, acquisition, brand building, organization, and more. It’s a rare, original playbook drawn from the hard-won experience of scaling Atomberg from a pre-revenue upstart to over 1000 Cr in annual revenue. For anyone building a brand in India or pursuing a career in sales and marketing, this book offers practical, actionable insights you can’t afford to miss.<br/>Advance Praise:<br/>“If you want to build consumer brands in India, this is your new playbook.”<br/>— Harsh Mariwala (Founder & Chairman, Marico)<br/>“I’ve learned so much from Arindam’s insights which are always concise, relevant, real, and fact based. A must read!”<br/>— Namita Thapar (Executive Director, Emcure Pharmaceuticals)<br/>“This isn’t just a book about marketing, it is a playbook on actually winning in an age where it’s easier to fake that you’re winning.”<br/>— Tanmay Bhat (Comedian, YouTuber, Scriptwriter)<br/>"Leaders who can balance strategy and execution are rare and ones who can articulate the same like Arindam are unicorns.”<br/>— Varun Alagh, Co-founder, Honasa Consumer (parent of Mamaearth)<br/>“A must read for all sales and marketing professionals navigating challenges of an omnichannel world.”<br/>— Abhay Pandey (General Partner, A91 Partners)<br/>“Arindam shares with us the frameworks, mental models and thought process that can enable more Indian companies to emulate Atomberg’s success.”<br/>— Prof. Rishikesha Krishnan (Director, IIM Bangalore)<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 9 (RLIN) | 254341 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer |
| 9 (RLIN) | 254431 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Communication |
| 9 (RLIN) | 254432 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | St Aloysius Engineering Library | St Aloysius Engineering Library | 02/10/2026 | amazon.in | 299.00 | 658.11 PAUZ | SE000196 | 02/10/2026 | 599.00 | 01/27/2026 | Book |
