Marketing mixology: (Record no. 234654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00677nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250723104919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250723b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789360453220 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1 |
| Classification number | 658.8 |
| Item number | PARA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi. |
| 9 (RLIN) | 219764 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing mixology: |
| Remainder of title | your essential ingredients for marketing success / |
| Statement of responsibility, etc. | By Ambi Parameswaran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai : |
| Name of publisher, distributor, etc. | Westland Business , |
| Date of publication, distribution, etc. | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,152 p.; |
| Other physical details | PB |
| Dimensions | 22.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Deep drive: understanding consumers |
| 9 (RLIN) | 219765 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Magic potion : brand building |
| 9 (RLIN) | 219766 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.8 PARA |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 07/18/2025 | Biblios Book Point | 350.00 | Bill no:1965; Bill dt:2025-07-16 | 1 | 658.8 PARA | MBA15205 | 08/22/2025 | 07/23/2025 | 07/23/2025 | 280.00 | 07/23/2025 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 07/18/2025 | Biblios Book Point | 350.00 | Bill no:1965; Bill dt:2025-07-16 | 658.8 PARA | MBA15206 | 05/23/2026 | 280.00 | 07/23/2025 | Book | |||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 07/18/2025 | Biblios Book Point | 350.00 | Bill no:1965; Bill dt:2025-07-16 | 658.8 PARA | MBA15207 | 05/23/2026 | 280.00 | 07/23/2025 | Book |
