Practical marketer : (Record no. 234653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250723100846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250723b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788119792160 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1 |
| Classification number | 658.8 |
| Item number | BAJS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bajaj, Saurabh. |
| 9 (RLIN) | 219750 |
| 245 ## - TITLE STATEMENT | |
| Title | Practical marketer : |
| Remainder of title | your ultimate guide to consumer / |
| Statement of responsibility, etc. | By Saurabh Bajaj. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai : |
| Name of publisher, distributor, etc. | Jaico Publishing House / |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,265 p.; |
| Other physical details | PB |
| Dimensions | 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Essentials of brand strategy |
| 9 (RLIN) | 219751 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Understanding the consumer |
| 9 (RLIN) | 219752 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Activating the brand |
| 9 (RLIN) | 219753 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 BAJS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 07/21/2025 | Biblios Book Point | 499.00 | Bill no:1965; Bill dt:2025-07-16 | 1 | 658.8 BAJS | MBA15204 | 05/23/2026 | 07/23/2025 | 399.00 | 07/23/2025 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 07/18/2025 | Biblios Book Point | 499.00 | Bill no:1965; Bill dt:2025-07-16 | 658.8 BAJS | MBA15202 | 05/23/2026 | 399.00 | 07/23/2025 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 07/18/2025 | Biblios Book Point | 499.00 | Bill no:1965; Bill dt:2025-07-16 | 658.8 BAJS | MBA15203 | 05/23/2026 | 399.00 | 07/23/2025 | Book |
