Consumer behaviour : (Record no. 234234)

MARC details
000 -LEADER
fixed length control field 01626nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250507102542.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250425b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788180548604
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 1
Classification number 658.8342
Item number GUPS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, S L.
9 (RLIN) 208822
245 ## - TITLE STATEMENT
Title Consumer behaviour :
Remainder of title text and cases /
Statement of responsibility, etc. By S L Gupta and Sumitra Pal.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Sultan Chand & Sons ,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xiii,612p. ;
Other physical details PB
Dimensions 24.6 cm
500 ## - GENERAL NOTE
General note This book provides insight into the consumer behaviour with focus on Indian environment.<br/>The contents will enable the marketers to apply the concepts to real time marketing.<br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note <br/>Contents :<br/><br/>Understanding Consumer Behaviour<br/>Consumer Research<br/>Market Segmentation<br/>Consumer Needs and Motivation<br/>Consumer Personality<br/>Consumer Perception<br/>The Process of Learning and Memory<br/>Nature of Consumer Attitudes<br/>Models of Consumer Behaviour<br/>Group Dynamics and Consumer Reference Groups<br/>Communication, Advertising and Consumer Buying Behaviour<br/>The Family and Lifestyle Marketing<br/>Social Class and Consumer Behaviour<br/>Culture, Subculture and Cross Culture<br/>The Process of Innovation and Diffusion of Innovation<br/>Consumer Behaviour as a Decision Process<br/>Maintaining Customer Satisfaction<br/>Consumerism and Public Policy Issues<br/>Organisational Buyer Behaviour<br/>Appendices<br/>Glossary
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer research
9 (RLIN) 208823
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element The process of learning and memory
9 (RLIN) 208824
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Organisational buyer behaviour
9 (RLIN) 208825
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pai, Sumitra.
9 (RLIN) 208826
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.8342 GUPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 03/14/2025 Biblios Book Point 500.00 Bill.no:7467; Bill.dt:2025/03/11   658.8342 GUPS MBA14994 05/23/2026 425.00 04/25/2025 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 03/14/2025 Biblios Book Point 500.00 Bill.no:7467; Bill.dt:2025/03/11   658.8342 GUPS MBA14995 05/23/2026 425.00 04/25/2025 Book