Brand management : (Record no. 233820)

MARC details
000 -LEADER
fixed length control field 00902nam a22002777a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250218090030.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250218b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780190124137
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 2
Classification number 658.827
Item number DUTK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Kirti.
9 (RLIN) 200465
245 ## - TITLE STATEMENT
Title Brand management :
Remainder of title principles and practices /
Statement of responsibility, etc. By Kirti Dutta.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Oxford University Press ,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxv,460 p.;
Other physical details PB
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Introduction to branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Creating a brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Brand equity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Consumer behaviour and brand buying decisions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Brand positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Branding and the marketing programme
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Branding and marketing communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Brands over time
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Brands ina borderless world
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 2nd
Call number prefix 658.827 DUTK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date due Date last checked out
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Brand management 02/17/2025 765.00 Bill no:6602; Bill dt:2025-02-17   658.827 DUTK MBA14790 05/23/2026 612.00 02/18/2025 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Brand management 02/17/2025 765.00 Bill no:6602; Bill dt:2025-02-17 1 658.827 DUTK MBA14791 02/21/2025 612.00 02/18/2025 Book 03/24/2025 02/21/2025