Digital marketing (Record no. 231984)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01671nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241126101418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241125b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353885403 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.872 |
| Item number | HAND |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Annmarie Hanlon |
| 9 (RLIN) | 186392 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing |
| Remainder of title | : strategic planning and Integration |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,367p |
| Other physical details | PB |
| Dimensions | 24.1x17.9cm. |
| 365 ## - TRADE PRICE | |
| Source of price type code | General |
| Price type code | 5166 |
| Price amount | ₹556.00 |
| Currency code | ₹ |
| Unit of pricing | ₹695.00 |
| Price note | 20% |
| Price effective from | 21-11-2024 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters. The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Key features: smartphone sixty seconds features in every Chapter to evaluate influencers in relation to the topic covered digital tool boxes introduce professional tools ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Management |
| Topical term or geographic name entry element | Management of Marketing |
| 9 (RLIN) | 186393 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAJMC | St Aloysius PG Library | St Aloysius PG Library | 11/23/2024 | Biblios Book Point | 556.00 | 1 | 658.872 HAND | PG024776 | 10/14/2025 | 06/16/2025 | 695.00 | 11/25/2024 | Book |
