Influence of digital marketing strategies agile marketing and growth hacking on self congruity and brand equity / (Record no. 231777)

MARC details
000 -LEADER
fixed length control field 00640nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240906151442.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240906b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rai, Saniha.
Relator term 2216173
9 (RLIN) 178913
245 ## - TITLE STATEMENT
Title Influence of digital marketing strategies agile marketing and growth hacking on self congruity and brand equity /
Statement of responsibility, etc. By Saniha Rai ; Guided by James, Justine.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mangalore ;
Date of publication, distribution, etc. 2024.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Review of the literature
9 (RLIN) 178914
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Research methodology
9 (RLIN) 178915
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name James, Justine.
Relator term Guide
9 (RLIN) 178916
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Karnataka Agencies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Project Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not for loan Project Report MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Dissertations 09/06/2024   PRB02385 09/06/2024 2216173 09/06/2024 Project Report