Effect of promotional activity on brand awareness and custtomer buying behaviour with special reference to no broker / (Record no. 231277)

MARC details
000 -LEADER
fixed length control field 00646nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240622102336.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240622b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yadrami, Vijay V.
Relator term 2116198
9 (RLIN) 171352
245 ## - TITLE STATEMENT
Title Effect of promotional activity on brand awareness and custtomer buying behaviour with special reference to no broker /
Statement of responsibility, etc. By Vijay V Yadrami ; Guided by Swapna Roase.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bangalore
Date of publication, distribution, etc. 2023
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Statistical tools and techniques for analysis
9 (RLIN) 171353
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rose, Swapna.
Relator term Guide
9 (RLIN) 171354
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified No Broker Technologies Solutions Pvt Ltd
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Project Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not for loan Project Report MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Dissertations 06/22/2024   2116198 PRB02202 06/22/2024 06/22/2024 Project Report