Marketing / (Record no. 230699)

MARC details
000 -LEADER
fixed length control field 00898nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240416141927.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240411b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354602283
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 7
Classification number 658.8
Item number GRED
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv.
9 (RLIN) 159687
245 ## - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. By Dhruv Grewal and Michael.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai :
Name of publisher, distributor, etc. McGraw Hill Education Pvt Ltd ,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii,662p. ;
Other physical details PB
Dimensions 27.5 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Assessing the marketplace
9 (RLIN) 159688
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding the Marketplace
9 (RLIN) 160690
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Targeting the Marketplace
9 (RLIN) 160691
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Value Creation
9 (RLIN) 160692
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Value Capture
9 (RLIN) 160693
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Value Delivery : Designing the Channel and Supply Chain
9 (RLIN) 160694
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Value Communication
9 (RLIN) 160695
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael.
9 (RLIN) 159689
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 7th
Call number prefix 658.8 GRED
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/09/2024 Biblios Book Point 920.00 Bill no:8339; Bill dt:2024-03-04   658.8 GRED MBA14726 05/23/2026 736.00 04/11/2024 Book