Global marketing management / (Record no. 230686)

MARC details
000 -LEADER
fixed length control field 00799nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240406110215.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332584327
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 8
Item number KEEW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 23776
245 ## - TITLE STATEMENT
Title Global marketing management /
Statement of responsibility, etc. By Warren J. Keegan, Elyse Andrew Brill and Gautam Datta.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Uttar Pradesh :
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd ,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii,476p. ;
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global marketing environment
9 (RLIN) 23777
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Analyzing and targeting global market opportunities
9 (RLIN) 23778
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brill, Elyse Arnow.
9 (RLIN) 159212
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dutta, Gautam.
9 (RLIN) 159213
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 8th
Call number prefix 658.848 KEEW
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 04/06/2024 Biblios Book Point 890.00 Bill no:8339; Bill dt:2024-03-04   658.848 KEEW MBA14677 05/23/2026 712.00 04/06/2024 Book