International marketing / (Record no. 230643)

MARC details
000 -LEADER
fixed length control field 00820nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240402113929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240402b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789389538243
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 18
Classification number 658.848
Item number CATP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 157806
245 ## - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip, R Cateora...[et al.]
250 ## - EDITION STATEMENT
Edition statement 18th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai :
Name of publisher, distributor, etc. McGraw Hill ,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii,680p. ;
Other physical details PB
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element The cultural environnment of global markets
9 (RLIN) 157807
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Assessing global market opportunities
9 (RLIN) 157808
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Developing global marketing strategies
9 (RLIN) 157809
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Money, R Bruce.
9 (RLIN) 157810
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
9 (RLIN) 157811
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 157812
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 18th
Call number prefix 658.848 CATP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/09/2024 Biblios Book Point 1000.00 Bill no:8339; Bill dt:2024-03-04   658.848 CATP MBA14718 05/23/2026 800.00 04/02/2024 Book