Internet marketing : (Record no. 230628)

MARC details
000 -LEADER
fixed length control field 00775nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240327144417.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240327b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131531785
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 3
Classification number 658.84
Item number ROBM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roberts, Mary Lou.
9 (RLIN) 157259
245 ## - TITLE STATEMENT
Title Internet marketing :
Remainder of title integrating online and offline strategies /
Statement of responsibility, etc. By Mary Lou Roberts and Debra Zahay.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Cengage Learning ,
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxii,484p. ;
Other physical details PB
Dimensions 28 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Foundations of internet marketing
9 (RLIN) 157260
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Essential internet marketing tools
9 (RLIN) 157261
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Evaluating performance and opportunities
9 (RLIN) 157262
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Zahay, Debra.
9 (RLIN) 157263
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 3rd
Call number prefix 658.84 ROBM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/09/2024 Biblios Book Point 550.00 Bill no:8339; Bill dt:2024-03-4 1 658.84 ROBM MBA14720 05/23/2026 04/24/2026 440.00 03/27/2024 Book