Open Elective Rural Marketing (Record no. 228496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230825111023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230825b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355404848 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | JANO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | T G Janardhan and others |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 130961 |
| 245 ## - TITLE STATEMENT | |
| Title | Open Elective Rural Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ludhiana |
| Name of publisher, distributor, etc. | Kalyani Publishers |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,161p. |
| Other physical details | PB |
| Dimensions | 24x18cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 1. Introduction to Rural Marketing<br/>2. Rural Consumer Behaviour<br/>3. Rural Product and Pricing Strategy<br/>4. Rural Distribution and Communication Strategy<br/>4. Trends in Rural Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural Consumer Behaviour |
| 9 (RLIN) | 130930 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural Consumer Behaviour |
| 9 (RLIN) | 130930 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural Distribution and Communication |
| 9 (RLIN) | 130931 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | NEP |
| 9 (RLIN) | 130962 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | JANARDHAN (T G) |
| 9 (RLIN) | 130932 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LEELAVATHY (A M) |
| 9 (RLIN) | 130933 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BHAGYA (G B) |
| 9 (RLIN) | 130934 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce | St Aloysius Library | St Aloysius Library | 08/23/2023 | Biblios Book Point Surathkal Mangalore 575014 | 140.00 | 658.8 JANO | 076678 | 08/25/2023 | 175.00 | 08/25/2023 | Book | |||||
| Dewey Decimal Classification | Commerce | St Aloysius Library | St Aloysius Library | 08/24/2023 | Biblios Book Point Surathkal Mangalore 575014 | 140.00 | 658.8 JANO | 076679 | 08/25/2023 | 175.00 | 08/25/2023 | Book | |||||
| Dewey Decimal Classification | Commerce | St Aloysius Library | St Aloysius Library | 08/24/2023 | Biblios Book Point Surathkal Mangalore 575014 | 140.00 | 658.8 JANO | 076680 | 08/25/2023 | 175.00 | 08/25/2023 | Book |
