Textual Analysis : a beginners guide (Record no. 227424)

MARC details
000 -LEADER
fixed length control field 02424nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230606164938.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761949930
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Item number MCKT
Classification number 070.5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alan Mckee
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 120506
245 ## - TITLE STATEMENT
Title Textual Analysis : a beginners guide
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Publications Ltd
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 155 p.
Other physical details PB
Dimensions 23x15 cm.
365 ## - TRADE PRICE
Price type code 144
Price amount ₹3500.00
Currency code £41.99
Unit of pricing ₹4375.36
Price note 20%
Price effective from 31-05-2023
520 ## - SUMMARY, ETC.
Summary, etc. `Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University<br/>McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology<br/>This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent.<br/>Textual Analysis guides students away from finding the `correct' interpretation of a text and explains why we can't simply ask audiences about the interpretations they make of texts.<br/><br/>Textual Analysis:<br/>- points to the importance of context, genre and modality<br/>- uses excellent examples drawn from popular culture<br/>- provides students with a solid grounding on many of the important concepts underlying media and cultural studies<br/>Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies.<br/><br/><br/>
Expansion of summary note Contents<br/>1.What Is Textual Analysis? <br/>2.Does It Really Matter How People Make Sense of the World? <br/>3.What's Interpretation Got to Do With It? <br/>4.How Do I Know What's a Likely Interpretation? <br/>5.Can't We Make It a Bit More Scientific? <br/>6.Is That It? <br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Textual analysis
9 (RLIN) 120478
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Interpretation
9 (RLIN) 120479
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MCKEE (Alan)
9 (RLIN) 120480
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Journalism St Aloysius Library St Aloysius Library 06/06/2023 Biblios Book Point Surathkal Mangalore 575014 3500.00   070.5 MCKT 076557 06/06/2023 4736.36 06/06/2023 Book