Integrated marketing communications / (Record no. 227305)

MARC details
000 -LEADER
fixed length control field 00650nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230509150556.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230509b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199464852
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 1
Classification number 658.802
Item number DUTK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Kirti.
9 (RLIN) 101317
245 ## - TITLE STATEMENT
Title Integrated marketing communications /
Statement of responsibility, etc. By Kirti Dutta.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Oxford University Press ,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xix,489 p.;
Other physical details PB
Dimensions 24.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding the environment
9 (RLIN) 101318
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising agency
9 (RLIN) 101319
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
9 (RLIN) 101320
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.802 DUTK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 05/04/2023 Biblios Book Point 790.00 Bill no:885; Bill dt:2023-05-04 1 658.802 DUTK MBA14622 05/23/2026 05/11/2023 632.00 05/09/2023 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 05/04/2023 Biblios Book Point 790.00 Bill no:885; Bill dt:2023-05-04   658.802 DUTK MBA14623 05/23/2026   632.00 05/09/2023 Book