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Integrated marketing communications /

Dutta, Kirti.

Integrated marketing communications / By Kirti Dutta. - 1st ed. - New Delhi : Oxford University Press , 2016. - xix,489 p.; PB 24.5 cm.

ISBN: 9780199464852

Subjects--Topical Terms:
Understanding the environment
Advertising agency
Direct marketing

Dewey Class. No.: 658.802 / DUTK

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