Marketing management / (Record no. 224915)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02105nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250516121538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221027b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 93 560 6266 5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 16 |
| Classification number | 658.8 |
| Item number | KOTP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 60266 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | By Philip Kotler...[et.al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii,596 p.; |
| Dimensions | 26 cm. |
| Other physical details | PB: |
| 500 ## - GENERAL NOTE | |
| General note | About the Book<br/><br/>This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioral science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Understanding the market |
| 9 (RLIN) | 83537 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Developing a viable market strategy |
| 9 (RLIN) | 83538 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communicating value |
| 9 (RLIN) | 83539 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 83575 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander |
| 9 (RLIN) | 83576 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth,Jagdish N. |
| 9 (RLIN) | 83577 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shainesh,G. |
| 9 (RLIN) | 83578 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 16 |
| Call number prefix | 658.8 KOTP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 10/25/2022 | 1050.00 | Bill no:4971; Bill dt:2022-10-18 | 3 | 658.8 KOTP | MBA14488 | 05/23/2026 | 04/29/2025 | 840.00 | 10/27/2022 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 10/25/2022 | 1050.00 | Bill no:4971; Bill dt:2022-10-18 | 5 | 658.8 KOTP | MBA14489 | 05/23/2026 | 03/26/2025 | 840.00 | 10/27/2022 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 10/25/2022 | 1050.00 | Bill no:4971; Bill dt:2022-10-18 | 5 | 658.8 KOTP | MBA14490 | 05/23/2026 | 03/26/2025 | 840.00 | 10/27/2022 | Book | |||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 10/27/2022 | 1050.00 | Bill no:4971; Bill dt:2022-10-18 | 658.8 KOTP | MBA14491 | 07/21/2025 | 840.00 | 10/27/2022 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 03/07/2023 | 1100.00 | Bill no:8041; Bill dt:2023-02-24 | 4 | 658.8 KOTP | MBA14527 | 05/23/2026 | 03/26/2025 | 880.00 | 02/28/2023 | Book | Biblios Book Point | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 03/07/2023 | 1100.00 | Bill no:8041; Bill dt:2023-02-24 | 8 | 658.8 KOTP | MBA14528 | 05/23/2026 | 03/26/2025 | 880.00 | 02/28/2023 | Book | Biblios Book Point | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 04/05/2024 | 1130.00 | Bill no:8339; Bill dt:2024-03-04 | 3 | 658.8 KOTP | MBA14688 | 05/23/2026 | 04/22/2025 | 904.00 | 03/09/2024 | Book | Biblios Book Point | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 08/29/2024 | 1 | 658.8 KOTP | MBA02746 | 05/23/2026 | 10/19/2024 | 08/29/2024 | Book | ||||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 03/19/2025 | 1100.00 | Bill no:7314; Bill dt:2025-03-07 | 658.8 KOTP | MBA15145 | 05/23/2026 | 880.00 | 05/16/2025 | Book | Biblios Book Point | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 03/19/2025 | 1100.00 | Bill no:7314; Bill dt:2025-03-07 | 658.8 KOTP | MBA15147 | 05/23/2026 | 880.00 | 05/16/2025 | Book | Biblios Book Point | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 03/19/2025 | 1100.00 | Bill no:7314; Bill dt:2025-03-07 | 658.8 KOTP | MBA15146 | 05/23/2026 | 880.00 | 05/16/2025 | Book | Biblios Book Point |
