Essentials of marketing research (Record no. 224822)

MARC details
000 -LEADER
fixed length control field 01062nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230325125130.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221012b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789327274912
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.83
Item number BANE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bansal S P
9 (RLIN) 59446
245 ## - TITLE STATEMENT
Title Essentials of marketing research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kalyani Publishers
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 629p.
Other physical details PB
Dimensions 24x17cm.
365 ## - TRADE PRICE
Source of price type code General
Price type code 4532
Price amount ₹316.00
Currency code ₹
Unit of pricing ₹395.00
Price note 20%
Price effective from 28-09-2022
520 ## - SUMMARY, ETC.
Summary, etc. Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Management
Topical term or geographic name entry element Marketing Management
9 (RLIN) 59447
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sharma, O P; Sharma Sanjeet
9 (RLIN) 59448
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     M Com St Aloysius PG Library St Aloysius PG Library 10/06/2022 Biblios Book Point 316.00 1 658.83 BANE PG024048 10/04/2023 09/25/2023 395.00 10/12/2022 Book