Consumer Behaviour (Record no. 224741)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01129nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221018151013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221007b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353590550 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8342 |
| Item number | SAHC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sahni N K |
| 9 (RLIN) | 59027 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour |
| Remainder of title | : Text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kalyani Publishers |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 537p. |
| Other physical details | PB |
| Dimensions | 24x18cm. |
| 365 ## - TRADE PRICE | |
| Source of price type code | General |
| Price type code | 4532 |
| Price amount | ₹360.00 |
| Currency code | ₹ |
| Unit of pricing | ₹450.00 |
| Price note | 20% |
| Price effective from | 28/09/2022 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Management |
| Topical term or geographic name entry element | Marketing Management |
| 9 (RLIN) | 59879 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Meenu |
| 9 (RLIN) | 59028 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | M Com | St Aloysius PG Library | St Aloysius PG Library | 10/06/2022 | Biblios Book Point | 360.00 | 4 | 1 | 658.8342 SAHC | PG024037 | 02/16/2026 | 02/06/2026 | 450.00 | Book |
