Consumer behavior / (Record no. 216701)

MARC details
000 -LEADER
fixed length control field 02143cam a2200313 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250519102527.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170922s2019 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017037515
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353069834
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 SCHL
Edition number 12th
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schiffman, Leon G.
Relator term author.
9 (RLIN) 1816
245 10 - TITLE STATEMENT
Title Consumer behavior /
Statement of responsibility, etc. By Leon G. Schiffman ; Joe Wisenblit and S. Ramesh Kumar.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Pearson ,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 478p.;
Dimensions 29 cm
Other physical details PB
500 ## - GENERAL NOTE
General note With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 405-431) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation and real time bidding
9 (RLIN) 1817
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer perception and positioning
9 (RLIN) 1818
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer perception and positions
9 (RLIN) 1819
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Source of heading or term Consumer attitude formation and change
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wisenblit, Joseph,
Relator term author.
9 (RLIN) 1820
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, S Ramesh.
Relator term author
9 (RLIN) 1821
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 12th
Call number prefix 658.8342
Call number suffix SCHL
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type Source of acquisition Date due
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 10/22/2021 899.00 2997-19/10/2021 9 658.8342 SCHL MBA14233 05/23/2026 02/19/2025 4 719.00 10/26/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 10/22/2021 899.00 2997-19/10/2021 1 658.8342 SCHL MBA14234 05/23/2026 11/05/2022 5 719.00 10/26/2021 Book Biblios Book Point  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 10/22/2021 899.00 2997-19/10/2021 4 658.8342 SCHL MBA14235 05/23/2026 10/10/2025   719.00 10/26/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 10/22/2021 899.00 2997-19/10/2021 4 658.8342 SCHL MBA14236 05/23/2026 02/06/2023   719.00 10/26/2021 Book    
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 10/30/2021 899.00 2997-19/10/2021   658.8342 SCHL MBA14237 07/21/2025     719.00 10/30/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 03/24/2022 899.00 Bill no:6628; Bill dt:2022-03-23 4 658.8342 SCHL MBA14395 05/23/2026 03/06/2023   719.00 04/05/2022 Book Biblios Book Point  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 03/24/2022 899.00 Bill no:6628; Bill dt:2022-03-23 3 658.8342 SCHL MBA14396 05/23/2026 10/04/2025   719.00 04/05/2022 Book Biblios Book Point  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 03/24/2022 899.00 Bill no:6628; Bill dt:2022-03-23 3 658.8342 SCHL MBA14397 05/23/2026 11/22/2025   719.00 04/05/2022 Book Biblios Book Point  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 03/24/2022 899.00 Bill no:6628; Bill dt:2022-03-23 1 658.8342 SCHL MBA14398 05/23/2026 12/15/2022   719.00 04/05/2022 Book Biblios Book Point  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 03/24/2022 899.00 Bill no:6628; Bill dt:2022-03-23 6 658.8342 SCHL MBA14399 05/23/2026 10/03/2025   719.00 04/05/2022 Book Biblios Book Point  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 02/22/2023 1000.00 Bill no:7894; Bill dt:2023-02-15 9 658.8342 SCHL MBA14518 07/10/2026 07/10/2026   800.00 02/20/2023 Book Biblios Book point 08/10/2026
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 02/22/2023 1000.00 Bill no:7894; Bill dt:2023-02-15 3 658.8342 SCHL MBA14519 05/23/2026 11/24/2025   800.00 02/20/2023 Book Biblios Book point  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 10/22/2021 1075.00 Bill.no:7262;Bill dt2025.03.06 3 658.8342 SCHL MBA15136 05/23/2026 11/17/2025   834.60 05/19/2025 Book Biblios Book Point  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 10/22/2021 1075.00 Bill.no:7262;Bill dt2025.03.06 1 658.8342 SCHL MBA15137 05/23/2026 11/22/2025   834.60 05/19/2025 Book Biblios Book Point  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Consumer behavior 10/22/2021 1075.00 Bill.no:7262;Bill dt2025.03.06 1 658.8342 SCHL MBA15138 05/23/2026 09/09/2025   834.60 05/19/2025 Book Biblios Book Point