Advertising media planning / (Record no. 209901)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00735nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220307145313.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2011 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071071017 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 7 |
| Item number | SISJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sissors, Jack Z. |
| 9 (RLIN) | 23009 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising media planning / |
| Statement of responsibility, etc. | By Jack Z. Sissors and Roger B. Barton. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Private Limited , |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xiv, 480p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing strategy and media planning |
| 9 (RLIN) | 23010 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship among media advertising and consumers |
| 9 (RLIN) | 23011 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baron, Roger B. |
| 9 (RLIN) | 23012 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 7th |
| Call number prefix | 659.1 SISJ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/06/2014 | 715.00 | Bill no:1304; Bill dt:2014-02-03 | 659.1 SISJ | MBA11019 | 05/23/2026 | 536.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/06/2016 | 825.00 | Bill no:566; Bill dt:2016-11-24 | 659.1 SISJ | MBA12467 | 05/23/2026 | 635.25 | 07/16/2021 | Book |
