Principles of marketing / (Record no. 209789)

MARC details
000 -LEADER
fixed length control field 00763nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220210154323.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2013 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332558472
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 15
Item number KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 19027
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. By Philip Kotler and Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson ,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent Xxiii, 732p. ;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Analyzing the marketing environment
9 (RLIN) 19028
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business markets and business buyer behavior
9 (RLIN) 19029
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New product development and product life cycle strategies
9 (RLIN) 19030
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
9 (RLIN) 19031
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 15th
Call number prefix 658.8 KOTP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30   658.8 KOTP MBA12355 07/21/2025 639.20 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30 10 658.8 KOTP MBA12356 05/23/2026 639.20 07/16/2021 Book 01/03/2025
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30 12 658.8 KOTP MBA12357 05/23/2026 639.20 07/16/2021 Book 12/21/2024
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30 11 658.8 KOTP MBA12358 05/23/2026 639.20 07/16/2021 Book 12/20/2024
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30 12 658.8 KOTP MBA12359 05/23/2026 639.20 07/16/2021 Book 11/15/2025
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30 17 658.8 KOTP MBA12360 09/30/2025 639.20 07/16/2021 Book 09/13/2025
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30 13 658.8 KOTP MBA12361 05/23/2026 639.20 07/16/2021 Book 11/15/2025
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30 15 658.8 KOTP MBA12362 05/23/2026 639.20 07/16/2021 Book 09/06/2025
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30 12 658.8 KOTP MBA12363 05/23/2026 639.20 07/16/2021 Book 12/30/2024
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/03/2016 799.00 Bill no:255; Bill dt:2016-08-30 12 658.8 KOTP MBA12364 05/23/2026 639.20 07/16/2021 Book 09/09/2025
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/04/2018 829.00 Bill no:4548; Bill dt:2018-03-12 12 658.8 KOTP MBA13082 05/23/2026 621.75 07/16/2021 Book 12/21/2024