Marketing management / (Record no. 209779)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00773nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220210145548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120335707 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 15 |
| Item number | KOTP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 19014 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | By Philip Kotler and Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson Education , |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxvi, 756p. ;A15 ;E63 ;I21 ; |
| Dimensions | 25.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Capturing marketing insights |
| 9 (RLIN) | 19015 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Identifying market segments and targets |
| 9 (RLIN) | 19016 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Addressing competition and driving growth |
| 9 (RLIN) | 19017 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 19018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 15th |
| Call number prefix | 658.8 KOTP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:255; Bill dt:2016-08-30 | 5 | 658.8 KOTP | MBA12345 | 05/23/2026 | 03/25/2024 | 719.20 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:255; Bill dt:2016-08-30 | 5 | 658.8 KOTP | MBA12346 | 05/23/2026 | 02/28/2026 | 719.20 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:255; Bill dt:2016-08-30 | 5 | 658.8 KOTP | MBA12347 | 05/23/2026 | 12/18/2023 | 719.20 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:255; Bill dt:2016-08-30 | 4 | 658.8 KOTP | MBA12348 | 05/23/2026 | 12/13/2023 | 719.20 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:9191; Bill dt:2016-08-30 | 3 | 658.8 KOTP | MBA12349 | 05/23/2026 | 03/20/2024 | 719.20 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:255; Bill dt:2016-08-30 | 8 | 658.8 KOTP | MBA12350 | 05/23/2026 | 03/05/2024 | 719.20 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:255; Bill dt:2016-08-30 | 2 | 658.8 KOTP | MBA12351 | 05/23/2026 | 12/12/2023 | 719.20 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:255; Bill dt:2016-08-30 | 5 | 658.8 KOTP | MBA12352 | 05/23/2026 | 03/20/2024 | 719.20 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:255; Bill dt:2016-08-30 | 4 | 658.8 KOTP | MBA12353 | 05/23/2026 | 03/26/2025 | 719.20 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/03/2016 | 899.00 | Bill no:255; Bill dt:2016-08-30 | 658.8 KOTP | MBA12354 | 07/21/2025 | 719.20 | 07/16/2021 | Book |
