Principles of marketing: (Record no. 208754)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00854nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220210095808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2013 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 13 |
| Item number | KOTP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 18870 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing: |
| Statement of responsibility, etc. | By Philip Kotler...[et.al.]. |
| Remainder of title | a south asian perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xix, 514p. ;R21 ;I14 ; |
| Dimensions | 27.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Analyzing the marketing environment |
| 9 (RLIN) | 18871 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business markets and business buyer behavior |
| 9 (RLIN) | 18872 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retailing and wholesaling |
| 9 (RLIN) | 18873 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 9 (RLIN) | 18874 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y |
| 9 (RLIN) | 18875 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haque, Ehsan Ul. |
| 9 (RLIN) | 18876 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 13th |
| Call number prefix | 658.8 KOTP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/25/2014 | 825.00 | Bill no:1993; Bill dt:2014-11-21 | 658.8 KOTP | MBA11320 | 07/21/2025 | 618.75 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/25/2014 | 825.00 | Bill no:1993; Bill dt:2014-11-21 | 10 | 658.8 KOTP | MBA11321 | 05/23/2026 | 618.75 | 07/16/2021 | Book | 01/03/2025 | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/25/2014 | 825.00 | Bill no:1993; Bill dt:2014-11-21 | 12 | 658.8 KOTP | MBA11322 | 05/23/2026 | 618.75 | 07/16/2021 | Book | 01/03/2025 | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/25/2014 | 825.00 | Bill no:1993; Bill dt:2014-11-21 | 5 | 658.8 KOTP | MBA11323 | 05/23/2026 | 618.75 | 07/16/2021 | Book | 12/20/2024 | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/02/2015 | 825.00 | Bill no:2498; Bill dt:2015-12-01 | 9 | 658.8 KOTP | MBA12048 | 05/23/2026 | 618.75 | 07/16/2021 | Book | 01/03/2025 | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/02/2015 | 825.00 | Bill no:2498; Bill dt:2015-12-01 | 5 | 658.8 KOTP | MBA12049 | 05/23/2026 | 618.75 | 07/16/2021 | Book | 01/03/2025 | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/02/2015 | 825.00 | Bill no:2498; Bill dt:2015-12-01 | 8 | 658.8 KOTP | MBA12050 | 05/23/2026 | 618.75 | 07/16/2021 | Book | 01/03/2025 | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/02/2015 | 825.00 | Bill no:2498; Bill dt:2015-12-01 | 6 | 658.8 KOTP | MBA12051 | 05/23/2026 | 618.75 | 07/16/2021 | Book | 01/03/2025 | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/02/2015 | 825.00 | Bill no:2498; Bill dt:2015-12-01 | 4 | 658.8 KOTP | MBA12052 | 05/23/2026 | 618.75 | 07/16/2021 | Book | 01/03/2025 | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 775.00 | Bill no:JTB/1624; Bill dt:2013-1 | 14 | 658.8 KOTP | MBA10875 | 05/23/2026 | 581.25 | 07/16/2021 | Book | 01/03/2025 |
