Advertising : (Record no. 207970)

MARC details
000 -LEADER
fixed length control field 00763nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220303154153.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131714140
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 7
Item number WELW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William D.
9 (RLIN) 22605
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title principles and practice /
Statement of responsibility, etc. By William D. Wells, John Burnett and Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Education ,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent Xxix, 592p. ;
Dimensions 27.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion events and sponsorship
9 (RLIN) 22606
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Interactive and alternative media
9 (RLIN) 22607
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John.
9 (RLIN) 22608
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra.
9 (RLIN) 22609
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 7th
Call number prefix 659.1 WELW
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/21/2013 635.00 Bill no:410; Bill dt:2013-02-19   659.1 WELW MBA10536 05/23/2026 476.25 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/21/2013 635.00 Bill no:410; Bill dt:2013-02-19 1 659.1 WELW MBA10537 05/23/2026 476.25 07/16/2021 Book 07/19/2023
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/21/2013 635.00 Bill no:410; Bill dt:2013-02-19   659.1 WELW MBA10538 05/23/2026 476.25 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/21/2015 635.00 Bill no:2156; Bill dt:2015-02-18 2 659.1 WELW MBA11485 05/23/2026 476.25 07/16/2021 Book 05/09/2023
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/21/2015 635.00 Bill no:2156; Bill dt:2015-02-18   659.1 WELW MBA11486 05/23/2026 476.25 07/16/2021 Book