Advertising management : (Record no. 207134)

MARC details
000 -LEADER
fixed length control field 00819nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220302155636.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131509128
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 1
Item number OGUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Oguinn, Thomas C.
9 (RLIN) 22392
245 ## - TITLE STATEMENT
Title Advertising management :
Remainder of title with integrated brand promotion /
Statement of responsibility, etc. By Thomas C Oguinn, Chris T. Allen and Richard J. Semenik.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Cengage Learning ,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 648p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising integrated brand promotion and consumer behavior
9 (RLIN) 22393
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Integrating direct marketing and personal selling
9 (RLIN) 22394
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
9 (RLIN) 22395
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
9 (RLIN) 22396
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 659.1 OGUT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/25/2012 395.00 Bill no:1188; Bill dt:2012-01-27   659.1 OGUT MBA09700 05/23/2026 296.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2012 425.00 Bill no:B7050; Bill dt:2012-02-2   659.1 OGUT MBA09759 05/23/2026 318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2012 425.00 Bill no:B7050; Bill dt:2012-02-2   659.1 OGUT MBA09760 05/23/2026 318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2012 425.00 Bill no:B7050; Bill dt:2012-02-2   659.1 OGUT MBA09761 05/23/2026 318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2012 425.00 Bill no:B7050; Bill dt:2012-02-2   659.1 OGUT MBA09762 05/23/2026 318.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2012 425.00 Bill no:B7050; Bill dt:2012-02-2   659.1 OGUT MBA09763 05/23/2026 318.75 07/16/2021 Book