Essentials of marketing research. (Record no. 205996)

MARC details
000 -LEADER
fixed length control field 00424nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2002 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812531823
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 KUMV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V; Aaker, David A; Day, George S.
245 ## - TITLE STATEMENT
Title Essentials of marketing research.
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. John wiley & sons Ltd
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xix,553
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/15/2010 368.25   658.83 KUMV MBA08562 05/23/2026 276.19 07/16/2021 Book