Advertising marketing in rural India : (Record no. 205079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00693nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220305095856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230633896 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.131 |
| Edition number | 2 |
| Item number | BHAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Tej K. |
| 9 (RLIN) | 22858 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising marketing in rural India : |
| Remainder of title | language culture and communication / |
| Statement of responsibility, etc. | By Tej K. Bhatia. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Macmillan India Ltd , |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxvii, 327p. ; |
| Dimensions | 24.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Language comminication and conventional media |
| 9 (RLIN) | 22859 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social and development messages |
| 9 (RLIN) | 22860 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 2nd |
| Call number prefix | 659.131 BHAT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/02/2010 | 495.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.131 BHAT | MBA07645 | 07/21/2025 | 371.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/02/2010 | 495.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.131 BHAT | MBA07646 | 05/23/2026 | 371.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/02/2010 | 495.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.131 BHAT | MBA07647 | 05/23/2026 | 371.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/02/2010 | 495.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.131 BHAT | MBA07648 | 05/23/2026 | 371.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/02/2010 | 495.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.131 BHAT | MBA07649 | 05/23/2026 | 371.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/02/2010 | 495.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.131 BHAT | MBA07650 | 05/23/2026 | 371.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/02/2010 | 495.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.131 BHAT | MBA07651 | 05/23/2026 | 371.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/02/2010 | 495.00 | Bilno:ABK669;Bildt:2010-02-10 | 659.131 BHAT | MBA07652 | 05/23/2026 | 371.25 | 07/16/2021 | Book |
