Contemporary advertising / (Record no. 205051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220302141329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070667662 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 10 |
| Item number | AREW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 22318 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | By William F Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd , |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxxiv, 614p. ;IT-24 ;EN-20 ;CR-8 ;IN-31 ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Crafting marketing and advertising strategies |
| 9 (RLIN) | 22319 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creating advertisements and commercials |
| 9 (RLIN) | 22320 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 10th |
| Call number prefix | 659.1 AREW |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/08/2008 | 499.00 | Bill no:8142; Bill dt:2008-01-01 | 659.1 AREW | MBA04744 | 05/23/2026 | 374.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/25/2008 | 499.00 | Bill no:8812; Bill dt:2006-09-09 | 659.1 AREW | MBA05097 | 05/23/2026 | 374.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 499.00 | Billno:ABK669;Bildt:2010-02-10 | 659.1 AREW | MBA07617 | 05/23/2026 | 374.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 499.00 | Billno:ABK669;Billdt:2010-02-10 | 659.1 AREW | MBA07618 | 05/23/2026 | 374.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 499.00 | Billno:ABK669;Billdt:2010-02-10 | 659.1 AREW | MBA07619 | 05/23/2026 | 374.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 499.00 | Billno:ABK669;Billdt:2010-02-10 | 659.1 AREW | MBA07620 | 05/23/2026 | 374.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 499.00 | Billno:ABK669;Billdt:2010-02-10 | 659.1 AREW | MBA07621 | 05/23/2026 | 374.25 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 499.00 | Billno:ABK669;Billdt:2010-02-10 | 659.1 AREW | MBA07622 | 07/21/2025 | 374.25 | 07/16/2021 | Book |
