Strategic brand management / (Record no. 203765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00723nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220516102423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199260003 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 1 |
| Item number | ELLR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard. |
| 9 (RLIN) | 37167 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management / |
| Statement of responsibility, etc. | By Richard Elliott and Larry Percy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Oxford University Press , |
| Date of publication, distribution, etc. | 2008 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 265p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding services and managing the corporate brand |
| 9 (RLIN) | 37168 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Understanding the social psychology of brands |
| 9 (RLIN) | 37169 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry. |
| 9 (RLIN) | 37170 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.827 ELLR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/16/2009 | 260.00 | Bill no:1699; Bill dt:2010-02-16 | 658.827 ELLR | MBA06331 | 05/23/2026 | 195.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 260.00 | Bill no:1699; Bill dt:2010-02-16 | 658.827 ELLR | MBA07741 | 05/23/2026 | 195.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 260.00 | Bill no:247; Bill dt:2010-02-16 | 658.827 ELLR | MBA07742 | 05/23/2026 | 195.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 260.00 | Bill no:247; Bill dt:2010-02-16 | 658.827 ELLR | MBA07743 | 05/23/2026 | 195.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 260.00 | Bill no:247; Bill dt:2010-02-16 | 658.827 ELLR | MBA07744 | 05/23/2026 | 195.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 260.00 | Bill no:247; Bill dt:2010-02-16 | 658.827 ELLR | MBA07745 | 05/23/2026 | 195.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 260.00 | Bill no:247; Bill dt:2010-02-16 | 658.827 ELLR | MBA07746 | 07/21/2025 | 195.00 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 260.00 | Bill no:247; Bill dt:2010-02-16 | 658.827 ELLR | MBA07747 | 05/23/2026 | 195.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/01/2010 | 260.00 | Bill no:247; Bill dt:2010-02-16 | 658.827 ELLR | MBA07748 | 05/23/2026 | 195.00 | 07/16/2021 | Book |
