The little blue book of advertising: fifty two small ideas that can make a big difference. (Record no. 203110)

MARC details
000 -LEADER
fixed length control field 00503nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591841240
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 LANS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lance, Steve;Woll, Jeff.
245 ## - TITLE STATEMENT
Title The little blue book of advertising: fifty two small ideas that can make a big difference.
Remainder of title Fifty two small ideas that can make a big difference
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Penguin Books
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvii,270
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/01/2008   659.1 LANS MBA05676 07/21/2025 07/16/2021 Book