Marketing management / (Record no. 202386)

MARC details
000 -LEADER
fixed length control field 00787nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241127085657.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178810077
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.0726588
Edition number 1
Item number MUKA
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Edited by A Mukund, Sanjib Dutta.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad :
Name of publisher, distributor, etc. ICFAI University Press ,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent iv,177,A10p. ;
Other physical details PB
Dimensions 24.5 cm
500 ## - GENERAL NOTE
General note Volume-I
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Amul -diversification strategy
9 (RLIN) 186679
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bisleri- marketing strategy
9 (RLIN) 186680
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Coke -pepsi- the cola wars
9 (RLIN) 186681
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mukund, A., ed.
9 (RLIN) 186682
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dutta, Sanjib., ed.
9 (RLIN) 186683
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 001.0726588 MUKA
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/03/2008 450.00 Bill no:193/BK/S.A/08; Bill dt:2   001.0726588 MUKA MBA04952 07/21/2025 225.00 07/16/2021 Book