Lateral marketing: new techniyues for finding breakthrough ideas. (Record no. 202037)

MARC details
000 -LEADER
fixed length control field 00467nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2006 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip;Bes, Fernando Trias De.
245 ## - TITLE STATEMENT
Title Lateral marketing: new techniyues for finding breakthrough ideas.
Remainder of title New techniyues for finding breakthrough ideas.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jercy
Name of publisher, distributor, etc. John wiley & sons Ltd
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvi,205
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/20/2007 329.00   658.802 KOTP MBA04603 07/21/2025 263.20 07/16/2021 Book