Marketing management: (Record no. 201139)

MARC details
000 -LEADER
fixed length control field 00884nam a2200253Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220210122434.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 12
Item number KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 18954
245 ## - TITLE STATEMENT
Title Marketing management:
Remainder of title a south asian perspective /
Statement of responsibility, etc. By Philip Kotler...[et.al.].
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Education ,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent Xli, 621p. ;I19 ;
Dimensions 27.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Conducting marketing research and forecasting demand
9 (RLIN) 18955
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Managing personal communication
9 (RLIN) 18956
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Gathering information and scanning the environment
9 (RLIN) 18957
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
9 (RLIN) 18958
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham.
9 (RLIN) 18959
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar.
9 (RLIN) 18960
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 12th
Call number prefix 658.8 KOTP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA03705 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA04478 05/23/2026 440.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/08/2008 550.00 Bill no:8142; Bill dt:2008-01-01   658.8 KOTP MBA04746 05/23/2026 440.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/25/2008 550.00 Bill no:512; Bill dt:2008-09-18 3 658.8 KOTP MBA05189 05/23/2026 440.00 07/16/2021 Book 04/17/2023
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA05325 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA05339 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00 1 658.8 KOTP MBA05347 05/23/2026 550.00 07/16/2021 Book 04/15/2023
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA05369 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA05377 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00 1 658.8 KOTP MBA05388 05/23/2026 550.00 07/16/2021 Book 04/01/2023
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA05392 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA05403 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA05411 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA05422 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00 1 658.8 KOTP MBA05435 05/23/2026 550.00 07/16/2021 Book 03/09/2022
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA05446 05/23/2026 550.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/29/2008 550.00 Bill no:; Bill dt:2008-11-29   658.8 KOTP MBA05357 05/23/2026 550.00 07/16/2021 Book