Marketing management: a south asian perspective /
Kotler, Philip.
Marketing management: a south asian perspective / By Philip Kotler...[et.al.]. - 12th ed. - New Delhi : Pearson Education , 2007. - Xli, 621p. ;I19 ; 27.5 cm.
9788131767160
Conducting marketing research and forecasting demand
Managing personal communication
Gathering information and scanning the environment
658.8 / KOTP
Marketing management: a south asian perspective / By Philip Kotler...[et.al.]. - 12th ed. - New Delhi : Pearson Education , 2007. - Xli, 621p. ;I19 ; 27.5 cm.
9788131767160
Conducting marketing research and forecasting demand
Managing personal communication
Gathering information and scanning the environment
658.8 / KOTP
