Advertising and sales promotion / (Record no. 200541)

MARC details
000 -LEADER
fixed length control field 00709nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220307143441.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174463941
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13
Edition number 2
Item number KAZS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kazmi, S H H.
9 (RLIN) 22984
245 ## - TITLE STATEMENT
Title Advertising and sales promotion /
Statement of responsibility, etc. By S. H. H. Kazmi and Satish K. Batra.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Excel Books ,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent Xx, 633p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising classification functions and benefits
9 (RLIN) 22985
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand awareness brand attitudes and feelings
9 (RLIN) 22986
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Batra, Satish K.
9 (RLIN) 22987
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 2nd
Call number prefix 659.13 KAZS
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Cost, normal purchase price Inventory number Cost, replacement price
        MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Donated   659.13 KAZS MCA02096 07/21/2025 07/16/2021 Book        
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021     659.13 KAZS MBA01061 05/23/2026 07/16/2021 Book Dewey Decimal Classification      
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/31/2005     659.13 KAZS MBA01973 05/23/2026 07/16/2021 Book Dewey Decimal Classification 325.00 Bill no:978; Bill dt:2005-08-25 260.00
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/16/2006     659.13 KAZS MBA03106 05/23/2026 07/16/2021 Book Dewey Decimal Classification 325.00 Bill no:302; Bill dt:2006-02-13 260.00
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/11/2006     659.13 KAZS MBA03844 05/23/2026 07/16/2021 Book Dewey Decimal Classification 325.00 Bill no:115; Bill dt:2006-06-24 260.00
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/16/2006     659.13 KAZS MBA03985 05/23/2026 07/16/2021 Book Dewey Decimal Classification 325.00 Bill no:7026; Bill dt:2006-08-07 260.00