Global marketing : (Record no. 199434)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00712nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220317115246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070667082 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Edition number | 4 |
| Item number | JOHJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johansson, Johny K. |
| 9 (RLIN) | 24031 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | foreign entry local marketing and global management / |
| Statement of responsibility, etc. | By Johny K Johnsson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd , |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xviii, 648p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Local marketing in new growth markets |
| 9 (RLIN) | 24032 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Global segmentation and positioning |
| 9 (RLIN) | 24033 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 4th |
| Call number prefix | 658.848 JOHJ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | 460.00 | 658.848 JOHJ | MBA01999 | 05/23/2026 | 460.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | 460.00 | 658.848 JOHJ | MBA02349 | 05/23/2026 | 460.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 01/02/2008 | 425.00 | 658.848 JOHJ | MBA04658 | 05/23/2026 | 318.75 | 07/16/2021 | Book | Bill no:8013; Bill dt:2007-12-18 | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/08/2008 | 425.00 | 658.848 JOHJ | MBA04687 | 05/23/2026 | 318.75 | 07/16/2021 | Book | Bill no:8142; Bill dt:2008-01-01 | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/30/2008 | 425.00 | 658.848 JOHJ | MBA05244 | 05/23/2026 | 318.75 | 07/16/2021 | Book | Bill no:8855; Bill dt:2008-09-23 | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/17/2009 | 425.00 | 658.848 JOHJ | MBA05878 | 05/23/2026 | 318.75 | 07/16/2021 | Book | Bill no:9191; Bill dt:2009-02-12 | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 460.00 | 658.848 JOHJ | MBA07549 | 05/23/2026 | 345.00 | 07/16/2021 | Book | Bno:ABK669;Bdt:2010-02-10 | |||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 460.00 | 658.848 JOHJ | MBA07550 | 05/23/2026 | 345.00 | 07/16/2021 | Book | |||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 460.00 | 658.848 JOHJ | MBA07551 | 05/23/2026 | 345.00 | 07/16/2021 | Book | |||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 460.00 | 658.848 JOHJ | MBA07552 | 05/23/2026 | 345.00 | 07/16/2021 | Book | |||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 04/01/2010 | 658.848 JOHJ | MBA07855 | 05/23/2026 | 07/16/2021 | Book |
