New product development: its marketing research and management. (Record no. 198222)

MARC details
000 -LEADER
fixed length control field 00456nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120402316
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 MASO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mascarenhas, Oswald A J.
245 ## - TITLE STATEMENT
Title New product development: its marketing research and management.
Remainder of title its marketing research and management.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Oxford & IBH publishing co. ltd
300 ## - PHYSICAL DESCRIPTION
Extent xiv,323
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/10/2004 60.00   658.802 MASO MBA00787 05/23/2026 60.00 07/16/2021 Book