Services Marketing : (Record no. 198047)

MARC details
000 -LEADER
fixed length control field 00789nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220215142402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177223767
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Edition number 2
Item number CLOK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 19965
245 ## - TITLE STATEMENT
Title Services Marketing :
Remainder of title operation, management and strategy /
Statement of responsibility, etc. By Kenneth E. Clow and David L. Kurtz.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Biztantra ,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent Xii, 460p. ;
Dimensions 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Developing an integrated communications program
9 (RLIN) 19966
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Managing supply demand and productivity
9 (RLIN) 19967
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competitive marketing strategies
9 (RLIN) 19968
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
9 (RLIN) 19969
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 2nd
Call number prefix 658.804 CLOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/01/2004 279.00 Bill no:923; Bill dt:2004-08-03   658.804 CLOK MBA00612 07/21/2025 223.20 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06227 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06228 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06229 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06230 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06231 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06232 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06233 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06234 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06235 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06236 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06237 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06238 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06239 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06240 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06241 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06242 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06243 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06244 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06245 05/23/2026 209.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 279.00 Bill no:9844; Bill dt:2009-09-14   658.804 CLOK MBA06246 05/23/2026 209.25 07/16/2021 Book