Marketing research : (Record no. 197938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00727nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230708114928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129702568 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 4 |
| Item number | MALN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 9 (RLIN) | 126071 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | Applied orientation / |
| Statement of responsibility, etc. | By Naresh K Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| Remainder of edition statement | Low Price Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,859p. ; |
| Other physical details | PB: |
| Dimensions | 28 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 9 (RLIN) | 126072 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Research Design Formulation |
| 9 (RLIN) | 126073 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Data Collection, Preparation, Analysis and Reporting |
| 9 (RLIN) | 126074 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 4th |
| Call number prefix | 658.83 MALN |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/27/2004 | 425.00 | Bill no:6092; Bill dt:2004-07-27 | 658.83 MALN | MBA00503 | 05/23/2026 | 318.75 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/04/2005 | 395.00 | Bill no:6563; Bill dt:2005-06-30 | 658.83 MALN | MBA01684 | 05/23/2026 | 395.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/04/2005 | 425.00 | Bill no:6682; Bill dt:2005-07-20 | 658.83 MALN | MBA01755 | 05/23/2026 | 340.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/16/2006 | 425.00 | Bill no:7026; Bill dt:2006-08-07 | 2 | 658.83 MALN | MBA03975 | 05/23/2026 | 340.00 | 07/16/2021 | Book | 10/26/2023 |
