Marketing research / (Record no. 197585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230707115538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2002 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120304840 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 7 |
| Item number | LUCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luck, David J. |
| 9 (RLIN) | 125934 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | By David J Luck and Ronald S Rubin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice Hall of India PVt Ltd., |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,683p. ; |
| Other physical details | PB : |
| Dimensions | 23.5 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 9 (RLIN) | 125935 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Planning the Research Project |
| 9 (RLIN) | 125936 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Performing the Data Collection |
| 9 (RLIN) | 125937 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Processing and Analyzing Data |
| 9 (RLIN) | 125938 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Presentation and Follow-Through |
| 9 (RLIN) | 125939 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rubin, Ronald S. |
| 9 (RLIN) | 125940 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 7th |
| Call number prefix | 658.83 LUCD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 04/07/2004 | 250.00 | Bill no:5925; Bill dt:2004-03-30 | 658.83 LUCD | MBA00150 | 05/23/2026 | 200.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/10/2005 | 295.00 | Bill no:94; Bill dt:2005-08-09 | 658.83 LUCD | MBA01803 | 05/23/2026 | 236.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Bill no:; Bill dt:1900-01-00 | 658.83 LUCD | MBA03164 | 05/23/2026 | 07/16/2021 | Book | |||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/12/2009 | 350.00 | Bill no:9879; Bill dt:2009-09-24 | 658.83 LUCD | MBA06537 | 05/23/2026 | 262.50 | 07/16/2021 | Book |