Consumer behavior: buiding marketing strategy. (Record no. 188632)

MARC details
000 -LEADER
fixed length control field 00470nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070682160
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAWD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I;Mothersbaugh, David L;Mookerjee, Amit.
245 ## - TITLE STATEMENT
Title Consumer behavior: buiding marketing strategy.
Remainder of title Buiding marketing strategy.
250 ## - EDITION STATEMENT
Edition statement 11
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxix,866
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Donated   658.8342 HAWD MCA08140 07/21/2025 07/16/2021 Book