Marketing management / (Record no. 188359)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00734nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220212110256.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120327993 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 12 |
| Item number | KOTP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 19522 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | By Philip Kotler and Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice Hall of India PVt Ltd. , |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxxvii, 729 ;I19 ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Developing marketing strategies and plan |
| 9 (RLIN) | 19523 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Conducting marketing research and forecasting demand |
| 9 (RLIN) | 19524 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 19525 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 12th |
| Call number prefix | 658.8 KOTP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Higginbothams Pvt Ltd | 495.00 | Bill no:7871; Bill dt:2007-11-06 | 658.8 KOTP | MCA07867 | 05/23/2026 | 396.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Higginbothams Pvt Ltd | 495.00 | Bill no:7871; Bill dt:2007-11-06 | 658.8 KOTP | MCA07869 | 05/23/2026 | 396.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | Reference Book | MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Higginbothams Pvt Ltd | 495.00 | Bill no:7871; Bill dt:2007-11-06 | 658.8 KOTP | MCA07870 | 07/21/2025 | 396.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 495.00 | Bill no:7026; Bill dt:2006-08-07 | 658.8 KOTP | MBA03964 | 05/23/2026 | 396.00 | 07/16/2021 | Book | 08/16/2006 | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 495.00 | Bill no:266; Bill dt:2006-09-20 | 658.8 KOTP | MBA04058 | 05/23/2026 | 396.00 | 07/16/2021 | Book | 10/13/2006 |
