Marketing for dummies. (Record no. 176732)

MARC details
000 -LEADER
fixed length control field 00559nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210427s2013 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126538751
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MORR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mortimer, Ruth
245 ## - TITLE STATEMENT
Title Marketing for dummies.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India Pvt Ltd
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xx,400
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brooks, Greg
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hiam, Alexander.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Craig
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Branding managing and packaging a product
b Digital marketing
c Embracing mobile marketing
d Sales and service essentials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 05/04/2021 349.00   658.8 MORR MBA14096 05/23/2026 04/27/2021 Book