Advertising and promotion: an integrated marketing communications perspective Ed 7 (Record no. 168434)

MARC details
000 -LEADER
fixed length control field 00691nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230530143419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-014496-5
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BELA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH (George E);BELCH (Michael A);PURANI (Keyoor)
9 (RLIN) 116947
245 ## - TITLE STATEMENT
Title Advertising and promotion: an integrated marketing communications perspective Ed 7
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-hill
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii,1075
Other physical details PB
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 116948
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Advertising ; an ; communications ; integrated ; marketing ; perspective ; promotion:
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        M Com St Aloysius PG Library St Aloysius PG Library 04/19/2017   659.1 BELA PG014936 08/24/2022 04/26/2021 Book