Services marketing: integrating customer focus across the firm Ed 4 (Record no. 168433)

MARC details
000 -LEADER
fixed length control field 00672nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250828162816.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070660076
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ZEIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Valarie A Zeithamal
9 (RLIN) 116942
245 ## - TITLE STATEMENT
Title Services marketing: integrating customer focus across the firm Ed 4
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-hill
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxix,743
Other physical details PB
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
9 (RLIN) 116943
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
9 (RLIN) 237371
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a across ; customer ; firm ; focus ; integrating ; marketing: ; Services
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        M Com St Aloysius PG Library St Aloysius PG Library 04/19/2017 1 658.8 ZEIS PG014935 06/08/2026 12/13/2025 04/26/2021 Book